About HomeRefiner’s online interior design service

HomeRefiner’s e-decorating service is based on empowering you to be part of the design process of your home and thus save about 90% on traditional decorator fees.  Our service is fully tailored to your space, lifestyle, decorating preferences and budget and we work with both existing pieces and ANY new furniture and accessories you may like.  We don’t charge any commissions on sales, which means you never have to worry about being coerced into buying the most expensive furniture just so that we get a bigger mark-up.  HomeRefiner’s e-decor service is online so you can access it, no matter where you live in the world.  “As part of a personalized approach, I offer face-to-face video consultations so that you can walk me through your space and together we can develop your design plan.”

Where did the idea come from?
Throughout my career as a designer and in my personal life I am always asked for my opinion on decorating decisions – a new color scheme, a new dining table or which cushions would look best on which couch.  It’s my job to explain and help people “see” what the end product would look like but mood boards only go so far and sometimes it’s very difficult to put something so visually detailed into words. As the saying goes “A picture tells a thousand words”… I have long been hunting for a tool that would help customers with a design plan so that the more complex stuff could be done by a professional and they can do the legwork for the fun and easy stuff, saving big bucks on the way.  In order to do so, I created a method through which endless hourly fees, middlemen cost and commission charges were eliminated.

While there are also many interior design tools out there that let you create layouts and visualize new room designs, they are difficult to use and mostly provide only a template range of furniture pieces to pick from.  With HomeRefiner I want to offer the possibility to create a design that is fully tailored to your space, budget, design preferences and lifestyle, no matter where they are in the world.

Ensuring HomeRefiner’s e-decor Service is qualitative yet affordable is on top of my long list of priorities. Through combining my hands-on design experience with today’s modern technology, I want HomeRefiner’s e-decor service to make creative, high-quality interior design accessible to all.  On HomeRefiner’s blog, I share ideas for inspired interior design, 3D photo realistic images, and ‘Get the Look’ furniture and accessory suggestions. I am so very proud and happy to offer a design service that is affordable, accessible, interactive and FUN and I hope that together we can turn your home into the envy of the block.”


About Elfya
Elfya studied interior design and received her formal design training at the Fashion Institute of Technology and the School of Visual Arts in NYC, before beginning her career as a shopper and design assistant for the fabulous decorator Miles Redd where she enjoyed hunting for one-of-a-kind fabrics and unique furniture.

After contributing to the designs of many homes, which were featured in Architectural Digest, House Beautiful and Elle Décor, she went on to work as a TV host and on-air designer for home improvement shows on HGTV and the Oh! Oxygen Channel.  “I love working on-set because it is very hands on and I get such a kick of turning something slab into something Fab”.  In 2007, she launched her interior design firm specializing in e-decorating services and is now bringing the online option to the next level